Free Fire and Anitta: director of Garena says: “it took months of work and planning”
Mazza started managing Garena Brasil at the end of 2018 and has already brought other successful partnerships such as Dj Alok
After the announcement of the partnership between Free Fire and the singer Anitta , Garena 's Battle Royale game entered the trains topics on social networks and the subject became headlines in Brazil and around the world, but before the official disclosure happened, there were months of work and planning, that's what Fernando Mazza , director of Garena do Brasil said.
Mazza started managing Garena Brasil at the end of 2018 and since then the office has grown at a fast pace to support the demand for Free Fire . Currently, the company has open positions in São Paulo ranging from Strategic Operations to Senior Talent Acquisition . See available vacancies here .
Now, Garena 's director of operations in Brazil, highlighted that the partnership is the result of months of hard work and planning and unites the most downloaded game of 2021 with the top 1 global artist. In addition, he commented that new content will be available soon.
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In the same way that DJ Alok became a playable character within Free Fire in November 2019, the singer Anitta will also have her character in Garena's battle royale, she will be called: “ A Patroa ”. Although her skill has not been officially revealed, Anitta no Free Fire will have a skill that works like a music store and uses her music to rehabilitate people .
It is worth remembering that in September 2020, the singer began her fast career as a streamer, playing Free Fire and other games.
Anitta is a Brazilian singer, songwriter, actress, dancer, businesswoman and presenter known worldwide. As if that wasn't enough, the singer achieved another feat in her global career by inserting the song “ Envolver ” the most viewed video on YouTube worldwide, as well as the most listened to song on Spotify.
Free Fire recorded 71.2 million downloads in the first quarter of 2022. Not surprisingly, Garena 's Battle Royale was the most downloaded title among all cell phone users in the world for the fourth year in a row.
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