Full of references and showing the visual identity present in the game, the music and the official music video of the partnership between Free Fire and Anitta arrives today (29), at 21:00 (Brasilia time) for the fans. Titled “ Tropa ”, the song celebrates the global pop artist’s arrival at Battle Royale with her character “ The Mistress ”, which will be available from the 2nd of July. On this day, it will be free for the entire community, just open the game and redeem.
With the participation of Luck Muzik in the song and clip, Anitta mixes elements of pop and funk, in addition to bringing in the lyrics expressions and names known by the Free Fire community.
The production of the clip had the direct participation of Anitta, who accompanied the entire process alongside director Christian Breslauer, to ensure that all the scenarios used reflected the experience of the Free Fire maps and also highlighted the details of their powerful skins. In the scenes, A Patroa works with the characters Kelly, Moco and Shani , forming her squad.
“ I chose every detail of my little doll. Me and my stylist, we designed every part of the outfit, every bit, hair, eyes, tattoos, everything. We made the drawings, sent them to them, and then went to the approval part, making the necessary changes. It was a lot of work ”, said Anitta .
The clip features the presence of famous influencers and personalities from the Free Fire universe. In the video, fans are invited to visit Patroa's music store, the starting point of a mission with the character and her partners.
The clip will be available from 9pm (Brasília time) on YouTube and the campaign theme song “ Tropa ” will also be available on Apple Music, Deezer, Spotify, YouTube Music and other streaming platforms.
From the 2nd of July, with the arrival of the character to the game, it will also be possible to listen to the music inside the Free Fire , in the lobby.
“ I thought: if I go, I have to deliver a look, I want to deliver a lot. We had several meetings and decided to do some really cool things. We will have several surprises, several deliveries to the public. Everyone will love it, I'm sure ,” Anitta continued.
Behind the cameras
The project was led by AKQA, with the participation of its music centers, AKQA Coala.Lab, and 3D, Estúdio Zebra, in partnership with Garena . The clip is produced by VLNT Filmes and directed by Christian Breslauer, from Los Angeles, who also directed “ Boys Don't Cry ”, another hit by Anitta. Post production is by The End with audio production by Hefty. This co-creation led to a clip full of references to game elements and with lots of action scenes, with explosions, cars, planes and unprecedented choreography.
Mistress is coming
PRE-PA-RA! Anitta's character arrives on the 2nd of July, and it's free, only on that day, as a result of the community engagement campaign carried out within the game.
With two in-game versions, the Mistress will have an unprecedented feature: four spaces available to customize the character's abilities in the game.
The player will be able to choose whether to equip one active skill and three passive skills or four passive skills. The chosen skills will have the same level as the characters previously acquired by the players. Thus, “ The Mistress ” can have different combinations, varying according to the need or preference of play style.
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