The largest restaurant chain in Brazil, Subway makes its entry into the world of esports official as an official sandwich of paiN Gaming.
SUBWAY IS THE NEW SPONSOR OF PAIN GAMING
Subway® , the largest restaurant chain in Brazil and the world, announces its partnership with paiN Gaming , the largest sports organization in Latin America. As part of the initiative, Subway will print its logo on the team uniform and promote exclusive content to players and influencers on the team. Sponsorship is part of Subway®'s communication and positioning strategy.
Electronic sports tournaments reach more than 453 million people a year , with audiences higher than traditional sports.
"Closing yet another partnership in the world of sports, and this time with a Brazilian team of electronic sports, is incredible, and this allows us a closer contact with the fans of the team and of the gamer culture itself. Subway promotes healthiness and speed in the meals, and this partnership is a perfect match for these athletes who need to perform every day. We want to bring the best in quality, both in our snacks and in the content we create, to our SubLovers, and we know that many of you enjoy the team and the work of the organization", says Gabriel Ferrari, Marketing Director of Subway® in Brazil.
paiN Gaming CEO Thomas Hamence celebrates the arrival of the new partner " Announcing this partnership with Subway is extremely relevant not only for the value of the team, but for the entire evolution process that this represents regionally and globally for the gaming ecosystem. esports. Having the chance to once again lead the entry of a sponsorship category into electronic sports teams is quite rewarding ."
Currently, paiN Gaming competes for the LBFF and will play in the Access Group of the competition on November 6th, dreaming of returning to Free Fire's elite Series A.
Finally, as of this month, Subway content will be available on the social networks of paiN Gaming and its athletes and influencers, as well as on Subway's official profiles (@SubwayBR). Keep an eye out and don't miss the next moves!