LOUD player is targeted by racism during the Free Fire World Championship
LOUD player is called a monkey in a racist comment during the EWC26, the Free Fire world championship. The post was deleted after a strong negative backlash.
By
Ronny Rolim
A LOUD player was the target of a racist comment during the coverage of the Esports World Cup 2026 (EWC26), the Free Fire world championship held in Paris. The post, made in the stories of a profile linked to the Latin American competitive scene, featured an image of the athlete during the official broadcast of the event accompanied by the phrase "Pa vooooooooos" and monkey emojis — a racist attack directed at the player's skin color.
Following the strong negative backlash on social media, the author of the post deleted the story. However, the screenshot had already circulated among pages and profiles in the Free Fire community before its removal, preventing the episode from being simply erased without a trace.
The episode behind the scenes of the world championship
The comment was made by a profile identified as a former player of a Latin American Free Fire organization, amidst the excitement of the final phase of the EWC26. The post used the term "monkey" — one of the most recurrent forms of racist attacks against Black athletes worldwide — associated with a photo of the Brazilian player focused during the match.
The community's reaction was immediate. Content creators, journalists from the competitive scene, and Free Fire coverage pages shared the screenshot and demanded a response. Journalist Jotinha, known in the Free Fire community, described the episode as a reflection of behavior that part of the Latin American community still treats as normal, and publicly stated that he will make it a point to never give any opportunity to the author of the post.
A LOUD player was called a monkey in a racist comment posted in the stories of a profile linked to the Latin American competitive scene during the EWC26, the Free Fire world championship.
A pattern that also appears in football
The episode at EWC26 is not an isolated case within the sports universe. Brazilian players — both in football and increasingly in the competitive gaming scene — are frequently targeted by racist comments from fans and members of other Latin American countries, with the term "monkey" repeatedly appearing as a form of attack.
In football, there is a long history of Black Brazilian players reporting such offenses in matches against teams from neighboring countries, particularly in high-rivalry South American competitions. The pattern is always similar: the racist attack emerges as a reaction to a victory, a good performance, or a highlight moment for the Brazilian athlete, as if their sporting performance "provokes" the offense.
The incident involving the LOUD player follows this same logic. The racist comment arose precisely at a moment of prominence in the competition, reinforcing that this kind of behavior is not confined to the stands of football — it also reaches esports, an environment that presents itself as younger and more connected, yet still reproduces the same hateful discourse.
Community demands a stance against racism in competition
Pages dedicated to Free Fire coverage, such as Estagiário dos Games, also publicly positioned themselves against the post, emphasizing that such attitudes diminish the significance of a historic moment for the Latin American scene, marked by the title win of LYON at the very EWC26.
The contrast caught attention: while the region celebrated an unprecedented result in Free Fire competition, an episode of racism perpetrated by someone linked to the competitive Latin American ecosystem overshadowed part of that achievement. For a large portion of the community, the case reinforces the need for firmer stances — both from organizations and platforms — against this kind of behavior within esports.
What has not yet been confirmed
By the publication of this article, there has been no official statement from the LOUD player, from LOUD itself, or from EWC26 organizers regarding the episode. There is also no confirmation that administrative measures, such as bans from official events or sanctions from streaming platforms, will be applied to the author of the post. Free Fire Mania will monitor the case and update this article should any of the parties involved issue an official statement.
Cases like this underscore the importance of reporting and not normalizing racist comments within the competitive environment, whether in football or esports. To keep up with other developments in the Free Fire competitive scene, check out the complete coverage of the competitive and the latest news from Free Fire.
Do you want to receive notifications about Free Fire?