BTS x Free Fire: Garena's new partnership is the most listened to Spotify group
In February, the boy group surpassed the 24 billion plays mark on the platform.
This Monday (28), Garena announced the BTS and Free Fire partnership. 21st century pop icon BTS will be Battle Royale's newest global ambassadors. The partnership will bring one of the most listened to musical groups in the world into the game's universe in an event never seen before.
BTS ' reach on streaming platforms is impressive! And the biggest proof of this is that, in February 2022, the K-Pop act became the most listened to group in Spotify's history . With this week's updates, the set formed by Suga, J-Hope, RM, Jungkook, V, Jin and Jimin has surpassed 24 billion streams on the platform.
BTS takes millions of fans to Free Fire
Overall, BTS further extends their group record with the most non-Sportify streams. In addition to being the first to dye the brand, they, as a result, also become the first Asian group and act to do so.
It is worth remembering that at the beginning of December, that is, just 2 months ago, the members of BTS, RM, Jin, Suga, J-Hope, Jimin, V and Jungkook took fans by surprise with the creation of their Instagram accounts.
Adding the seven profiles, there are more than 200 million followers who will be interacting with Free Fire from March 23, when the partnership with Garena's Battle Royale is scheduled to begin.
V , for example, holds a Guinness World Record as the first Asian artist to hit 30 million in the shortest amount of time: it only took 27 days . He also broke the record for “ fastest time to reach 10 million followers on Instagram ”, about 4 hours and 52 minutes after opening the profile.
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