Free Fire continues its birthday celebrations with a special cake at LBFF
The 6th anniversary celebration in July has also featured a presence at the BIG Festival and special in-game quests and rewards
During the anniversary month, Free Fire had a complete program to celebrate the occasion with the community. During last Saturday's (22nd) round of the Brazilian Free Fire League ( LBFF ) 2023, Garena brought yet another activation of the celebrations of the game's 6th year with the entry of a themed cake on stage and with the participation of influencers such as Carolina Voltan, Brava, Dougz, Isa Fonti, Ojevan, CaiqueRX , among others, accompanied by the official mascot of the Brazilian National Team, Canarinho.
During the celebration, the hosts Camilota and Carol Bombshell congratulated the fans for the game and thanked the fans for their affection throughout Free Fire's history. After the congratulations, the public can watch testimonials from some of the influencers present, telling them what Free Fire represents to them.
Since the beginning of July, Garena has been bringing players various face-to-face and in-game activations that have reinforced the emotions of playing with friends, as well as recalling the entire history of the game.
Alok's awakening with the community
The beginning of the celebration took place with the participation of Free Fire in the BIG Festival, the largest games festival in Latin America, when the publisher took six stations for visitors to gather and play Free Fire.
Fans who were at the festival were able to participate in a Meet & Greet with influencers such as LevelUP, IGorila, Bak, Donato, Antronixx and Jeanki, and also had the opportunity to closely follow a friendly showmatch between the teams Magic Squad and Fluxo.
In addition, participation in the festival included a panel to talk about the character inspired by the singer Alok, who had his awakening as part of the celebration. The Brazilian DJ virtually participated in the panel and spoke about the process of producing the look of Alok Despertado , in which he participated, in addition to answering questions from the community.
in-game activations
In the virtual world, within the game, it was possible to access various in-game activities and missions with the theme “Coloring the World”, such as Color Cube, Patent Protection Event, Color Park and, of course, access to Alok Despertado .
As part of the celebration, the Brazilian DJ-inspired character received a special skin adorned with elements inspired by the culture of indigenous Brazilian peoples and equipped with heightened healing powers. The new skin design was created in conjunction with Alok, as well as special in-game collectibles such as the male Alok Despertado pack, the AN94 weapon skin, and a 6th Anniversary Celebration emote, which were also given away for free during the campaign.
Another year of Free Fire
Over its six years, Free Fire has reached the mark of 150 million daily active users worldwide and has become the most downloaded game in the world for three years in a row, according to data.ai. The battle royale had partnerships with brands such as McLaren Racing, Street Fighter V, Attack on Titan, La Casa de Papel, Assassins Creed and Spiderverse at an international level.
At the national level, the game already had partnerships with celebrities such as Anitta and Alok, who have their characters within the game, and was part of innovative partnerships, such as the fashion show inspired by skins from the game, considered the first of its kind in a fashion week in the world and made in partnership with Santander and SPFW.
Always looking to localize its actions, Free Fire brought the Brazilian Football Confederation (CBF) and the Brazilian June festivities into the game. The efforts culminated in the YouGov BrandIndex Advertiser of the Month award in June 2023, being the only company in the games sector to enter the Top 10 of the ranking edition.
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