The partnership should come to life for players in mid-2021
MCLAREN RACING AND GARENA SIGN PARTNERSHIP FOR FUTURE COLLABORATION, SEE WHAT CHANGES IN FREE FIRE
McLaren Racing, a company famous for its racing cars featured in Formula 1, today announced a new partnership with Garena, developer of Free Fire, for future collaboration in the game. The information was posted on the official McLaren blog. .
The partnership will deliver the shared belief of both companies to offer creative and engaging experiences to their racing and gaming fan community. Fans can expect to see McLaren Formula 1 driver Lando Norris playing a key role as part of the collaboration.
Initially, nothing was officially communicated by the companies, however, there is a new character available on the Free Fire Advanced Server, called Shiro .
Part of Shiro's image is covered by a black stripe, which may indicate that the novelty is the result of a partnership.
In addition, Shiro has the following description:
Shiro is the fastest delivery man in town.
With that description, Shiro can easily be associated with the partnership between Garena and McLaren Racing, right?
Jason Ng, vice president of Strategic Partnerships at Garena, said: " McLaren is one of the most successful sports brands in motorsport. We are happy to be able to work with some of the best minds in the industry through this partnership. "
Mark Waller, Commercial Director of McLaren Racing, said: " 2020 was a year that put games at the forefront for many people around the world. Both McLaren and Garena have a history of creating engaging content for the racing community. We are delighted to be working together to improve our gaming resources and deliver engaging content to our fan base around the world. "
McLaren and Garena's partnership is expected to come to life for players in mid-2021. More details will be shared in the coming months.