GB, the King of Codiguins: Gabriel Espinosa's next steps

Leaving the Free Fire producer, GB12 now focuses on producing its own content
GB, the King of Codiguins: Gabriel Espinosa's next steps

FFMANIA

If you like Free Fire , one of the most successful Battle Royale games in the world, you've probably heard of GB12 , which popularized the term " codiguin ", a key that gives you access to special items and benefits of the game. The success was so great that, in less than a year, Gabriel Espinosa accumulated more than 1 million followers on Instagram and, by table, became one of the darling content creators of the game's audience.

Graduated in journalism, Gabriel went through radio stations and print media, but it was in the digital area, creating relevant content for brands, that he found himself. Always in love with the game - he even created his own game together with his cousin when he was younger - he went deeper into this universp when he started to coordinate the social networks of Level Up Games , one of the most traditional Brazilian companies in the sector.

GB Free Fire

It was there that he got closer to the community of influencers and realized that this was the type of content he would like to focus on. With a passport full of stamps after winning the world by taking content creators to championships in Asia and the Middle East, the next step was to reach Garena , creator of Free Fire , as coordinator of influencers for the game.

At the beginning, I posted many photos and videos showing the informal meetings with the influencers and the people started to consume this type of content, it was then that I thought that my Instagram could work as a good backstage tool taking what was not possible to see through lives.

At the same time, the public named him " King of Codiguin ", after creating the distribution of skin codes for Free Fire players, using influencers as intermediaries. "It worked, because it worked as a good inclusion tool, since many were unable to buy the clothes in the game," he adds.

GB's next steps

GB12 and Alok

With a busy Instagram, and 1.4 million followers, GB maintains an average growth of 100 thousand followers per week, a number higher than the average of the big names in the gamer scene. Full of ideas and a lot of creativity, from now on, GB12 ends its cycle at Garena to focus on the career of digital influencer.

Through his social networks, Gabriel has already given some previews of what is to come and he guarantees that a good surprise comes for the fans. A YouTube channel of its own is already underway and the goal is to bring quality information and relevant news about the game to the public.

"I want the channel to be a window to show a little more about the backstage of the influencers' daily lives. I am right to record with big names in the scene and initially I will focus more on vlogs than on gameplay", concludes Gabriel Espinosa .

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