Alok allocates R $ 27 million of his character's earnings on Free Fire to fight poverty
Brazilian DJ created the institute for social causes in Brazil and will also take it to other countries.
If you have been playing Free Fire for more than a few days, you must have already seen the character Alok available for purchase at Garena's Battle Royale store. Launched in November 2019, the Brazilian DJ was the first collaboration of the game with a famous artist and the Brazilian music producer, never tires of surprising the Free Fire community, recently Alok announced that he donated all the income with the character to fight against poverty in Brazil .
The donation of R $ 27 million, income from the licensing of his character on Free Fire, created the " Instituto Alok " at the end of 2020. In addition to these resources destined to social projects in Brazil, the Brazilian will also donate another R $ 6 million for shares in Africa. A donation is soon to be announced for India as well.
ALOK INSTITUTE
When I partnered with Garena [a Chinese company that owns Free Fire] and became a character in the game, they asked me what skill I would like to have in the game. I said that I wish I could heal people .
When they put it in the game, it sold like hell. It was an incredible phenomenon.
When a large part of the appeal came to me, I gave up all my profit. With this amount, came the need to have the institute to make social investment with intelligence.
My career only makes sense if I can help. And vice versa. I can only help if my career is going well. There are two foundations.
I can contribute not only with capital but with my image and reach. Visibility is an important asset and ballast of the institute.
There are R $ 27 million exclusive to Brazil. Approximately R $ 2 million has already been used. In the rescue to Manaus and also destined for several fronts of entrepreneurship, fight against inequality and to bring dignity to people's lives.
We have already supported Gastromotiva, Feira Preta, Christmas without Hunger. We have well-defined proposals.
When we went to support Manaus [in the collapse of the pandemic], an agenda appeared to help in research on and the new coronavirus strain. This is not for us. If I put R $ 5 million it doesn't change anything.
GAMER WORLD
At Free Fire, the great responsibility lies with the influencers at the head of the game, the content creators. That's where I come in.
A lot has improved. Even in the speech. When I came in, it was very toxic. I went to understand why.
The influencers your son was watching on YouTube and other platforms were saying things without thinking. That's when I understood my role.
If the guy makes a feminicidal statement, we do "react" to that. Garena receives the information and banishes the player. Take the IP of the guy, who can never play again. They end up being tough, it generates debate.
I also bring women to explain their relationship with the game. Free Fire has the largest female community in the gaming world .
In the first championship I did, I demanded that every team had at least one woman. It blew. In the second, the girls said they wanted to join their own team. We opened to a thousand women's teams.
Alok in numbers
- Top 5 DJ in the World, in the ranking of "DJ " Mag, in 2020.
- 24.2 million followers on Instagram
- 1 billion views on YouTube
- 17.7 million monthly listeners on Spotify (Brazilian most heard on the platform.)
- 40.9 million views on the Alok Game Changer platform
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